Data-Mining Goes Mainstream

You know that a given technology field is “going mainstream” when it starts to get moderately intelligent coverage from the non-technology mainstream press. So when I saw today an article titled “Reaping Results: Data-Mining Goes Mainstream” in the “Your Money” section of The New York Times, I had to give it a read.

You can find it online here (free registration is required):

It’s not anything earthshaking or groundbreaking, but I think it does a decent job of presenting a complex BI technology in a manner that non-technical people can appreciate and understand. If you’re in a position where you need to present data mining and BI to someone who “just doesn’t get it” (especially since they always have the biggest budgets!) this might be worth sharing with them.


About ssimagine

My name is Matthew Roche, and I am a Senior Program Manager with the SQL Server product group at Microsoft. I work on Master Data Services and Data Quality Services, and have previously worked on SQL Server Integration Services. Although I work for Microsoft and will be posting on technical topics, I want to stress that this is a personal blog, and any opinions posted here are mine and mine alone. I built my career around SQL Server and Microsoft technologies for well over a decade before I joined Microsoft as an employee, and I plan on using this blog to share my personal experience and opinions. They may well be shaped by my experience on the SQL Server team, but they’re still mine, and not that of Microsoft, disclaimer, disclaimer, etc., etc..
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